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How to reduce early churn and improve long-term retention

Early churn indicates failures in product onboarding, delivering an "aha" moment and poor time-to-value, and aligning your marketing with actual product performance.

How to turn customer experience insights into better product

Micro-surveys combined with traditional methods of customer surveying can improve your customer experience insights.

Conversational AI use cases that are changing business as we know it

Conversational AI use cases that are changing business as we know it

Conversational AI has the power to transform the way we do business and interact with customers. Here are the most exciting use cases.

Personas are key to good product mapping

Personas are key to good product mapping

Building reliable personas is a critical part of effective product mapping. Chat and surveys are critical strategies to create actionable personas.

You need to be implementing product-led customer success now

You need to be implementing product-led customer success now

Imagine a world where your product itself is the driving force behind customer success, putting your CS operations on auto-pilot.

How prototype testing takes products from sketch to success

How prototype testing takes products from sketch to success

Discover how B2B SaaS companies can leverage prototype testing to reduce costs, improve user experience, and launch products that customers love.

A product marketing career means you'll never witness a dull day

A product marketing career means you'll never witness a dull day

Curious about product marketing? This article dives deep into the exciting world of PMM. Learn about the essential skills, career paths, and responsibilities you can expect. Perfect for anyone passionate about tech and communication.

A great product leadership strategy requires a lot

A great product leadership strategy requires a lot

Discover the key skills and strategies that empower product leaders to build winning teams, drive innovation, and propel businesses toward sustainable growth. Learn how product leadership impacts everything from customer satisfaction to investor confidence.

Product marketing KPIs can save you from flying blind

Uncover the power of product marketing KPIs. Learn how to measure success across the customer journey, from brand awareness to user retention to optimize your product marketing efforts and achieve long-term product success.

What is a Wow moment and how can you optimize your product for them?

What is a Wow moment and how can you optimize your product for them?

Wow moments are critical for your long-term product retention and user satisfaction. But creating these Wow moments is hard.

What is a PLG motion and how to know if it's the right model for your SaaS product

What is a PLG motion and how to know if it's the right model for your SaaS product

A product-led growth (PLG) motion can be an effective and powerful way to drive growth with reduced sales effort and acquisition costs.

A buy vs. build analysis often points to buying

A buy vs. build analysis often points to buying

Custom-built doesn’t mean best-in-class. In many cases, buying software from SaaS vendors is going to give you the most value and the best results.

Product marketing team structure

Product marketing team structure

All of the essential roles and skillsets for the ideal product marketing team structure.

Why RARRA might be the B2B growth engine you need

Why RARRA might be the B2B growth engine you need

Discover the RARRA framework, a customer-centric approach that prioritizes retention, activation, referrals, and revenue. Learn how RARRA can transform your B2B marketing strategy by helping prioritize retention over acquisition.

How AI chat helps you tap into customer love

How AI chat helps you tap into customer love

Chatbots can be much more than just a support tool. Did you know that they can actually help you discover, track, and analyze moments of customer love?

Engaged for life – how to optimize the B2B user engagement lifecycle

Engaged for life – how to optimize the B2B user engagement lifecycle

Discover why understanding the engagement lifecycle is key, how to tailor tactics for each stage, and select the ideal channels for a winning B2B user engagement strategy.

Reforge product evolution article

$81m for a content business: How good is Reforge at product strategy?

(Re-)forge your product chops with our newsletter. Content so good we might upload it to Reforge. I expected to use my Reforge membership mainly for networking. I’ve taken too many online courses and read too many how-to books to get impressed by content. Reforge was different: I was

CommandBar sales

How our sales team achieved 35% QoQ revenue growth (+everything we use to sell)

This is where we sell you our newsletter Sold on reading more stuff like this? Going sales-led increased our deal size by 34% and conversion by 17%. in this article, you’ll find out how we did it. I chatted with our GTM leader Joe Skupinsky about how we approach

Are agent assist chatbots actually helpful?

Are agent assist chatbots actually helpful?

While many of us think of customer-facing chatbots like ChatGPT when we think of an “AI chatbot,” another way that these can help your customer support team is through an internal chatbot that can transform the user's query into meaningful resources for the agent to respond with.

How to create great end-to-end customer experience (and where product managers can go wrong)

How to create great end-to-end customer experience (and where product managers can go wrong)

By bringing a holistic and end-to-end customer experience mindset with the stage-based approach we've talked about, you can create delightful moments for users throughout their journey.

5 steps to excellent customer service – how to keep your customers smiling forever

5 steps to excellent customer service – how to keep your customers smiling forever

Learn the 5 essential steps to providing excellent customer service, from warm greetings to recommending relevant solutions. Discover how active listening, empathy, and timely follow-up can keep your customers smiling and coming back for more.

Product marketing vs. brand marketing: what’s the difference?

Product marketing is all about specificity and sales, while brand marketing is all about broad awareness and “vibes.”

Customer discovery questions all product teams need to ask

Customer discovery questions all product teams need to ask

The best products are those that hit a very specific, very timely nerve for your customers. These customer discovery questions help you identify that nerve.

Customer engagement vs. customer experience: CE is the spark, CX is the fire

Customer engagement vs. customer experience: CE is the spark, CX is the fire

Confused by the terms "customer engagement" and "customer experience"? This article breaks down the key differences and explains why you need both for a successful B2B business strategy.

Key components of customer experience analytics

Key components of customer experience analytics

If you want to create an effective CX strategy, your customer experience analytics will play an important role.