Discover product insights and Command AI updates.

Company News

Command AI (fka CommandBar) is being acquired by Amplitude

Command AI is being acquired by Amplitude Today we have some major news to share: Command AI is being acquired by Amplitude. First, some context for our customers: the Command AI product remains operational and will continue to be indefinitely. Over time, we will be migrating key infrastructure to Amplitude,

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Don't fall for vanity metrics: why actionable metrics are a must in SaaS

One of the best ways to keep your vanity metrics manageable is to gut-check yourself with honest user feedback and data.

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How to succeed at SaaS Customer Success: our Command AI perspective

Combining both the highly personal and white glove with an AI-driven and personalized array of self-serve tools allows us to provide the best of both worlds to our users.

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CIM-ply genius: how customer interaction managers can grow your SaaS business

CIMs collaborate closely with product teams to prioritize features that align with user needs and expectations.

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Empower users and amplify growth with modern product walkthroughs

While demos aim to sell and impress, tours familiarize users with a product’s structures, and walkthroughs teach practical usage.

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Here’s how (and why) to become a product-led organization

We’ll go deeper into the key components of a product-led organization further down in this post!

How 4 YC founders do founder mode to unleash their companies

Paul Graham's founder mode essay injected founders with energy: It gave founders permission to take charge and correct what's wrong — even if business book authors disagree. But it's easy to feel inspired. Actually making those changes is hard: Sometimes, you won't feel

Product Management

Will AI kill MS Office? 3 AI startups disrupting creative work

Startups are always disrupting categories — forcing incumbents to adopt or completely replacing them. But there's one category that many have come for — but nobody succeeded at: Office tools. Content creation tools always seemed unassailable, dominated by big-tech giants like Google Workspace, Microsoft Office and Adobe. These companies set

Startup Advice

The unhinged application I used to get a job at a fast-growing startup

On August 27th, 2023, I sent an email that changed my life. It was a simple email I spent about 2 minutes on, but I’d spent dozens of hours on the application. I sent the email hopeful, but not exuberant. I’d been burned before, spending hours on applications

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Leverage the Superhero-Like Power of AI for Product-Led Growth (With Data to Back It)

I feel that over the decade or so, themes of Marvel or DC superhero movies have been pretty different. In the latest Batman movie franchises, the story focuses on the more humanly real and vulnerable side of Bruce Wayne and his trauma of losing his parents when he was young.

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How to learn about your target audience and customize products for them

Ever feel like you're shouting into the void with your products? We've all been there. Having an amazing product is great, but if it doesn't click with audiences, it's like making up the world's best joke with no one to

What is value realization in SaaS?

When building a product, you bake in all of these incredible features meant to solve real and impactful problems. You did your research, spent time developing them, and focused on reeling in the right customers.  But even if you do all of this right, one critical step stands in between

NPS Survey Best Practices in SaaS

The NPS survey isn't the end-all, be-all metric it used to be, but it's still important for startups to understand how their product is viewed, particularly by different user cohorts and segments. Running a NPS survey can be a great way to do that! While you

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How to demonstrate value in each stage of your users' journey

Everybody wants value. Whether at the grocery store, buying software, or buying a car, you want to feel like you're getting great value. But value isn't just about getting a price lower. It's about getting more, unlocking extra value, and going above and beyond

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Making product personalization achievable

Your product’s most powerful feature might not be what it does, but how well it knows your users.  In the age of endless SaaS options, users aren’t just looking for functionality. They crave an experience that feels like it was built just for them. While this used to

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Ditch the vanity metrics for these actionable metrics

Scaling a business depends on more than just tracking numbers in monthly dashboards. You have to be tracking metrics that actually mean something — i.e. drive better decision-making and product improvements.  Vanity metrics like website traffic and social media followers provide great high-level indicators of how your business is doing,

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From Ghosted to Devoted: How to Build a SaaS Customer Engagement Model

Where you are now: Tired of free trial users vanishing faster than a viral meme. Struggling to keep users engaged longer than the lifespan of a session cookie. Dreaming of dollar signs but waking up to pennies. Where you want to be: An alternative universe where prospects fall head over

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How SaaS customer tracking turns clicks into ka-ching

I've noticed standout product managers have their fingers on the pulse of use behavior.  They possess customer analytics that let you:  * Spot dissatisfied customers before they even think about leaving. * Craft personalized experiences that make users feel like you're reading their minds. * Identify upsell opportunities so

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Shape perception, own the market: how to craft your positioning statement template

You’re crafting a positioning statement for your SaaS product.  Except your mind is as blank as a new Google Doc. “We’re an app…that does stuff with AI?” “The best solution for…people who need solutions?” “Revolutionizing the way you..use your phone, I guess?” You sigh.  These

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How to turn rocky user engagement around with a cohort retention analysis

Great products, like great relationships, require maintenance. When something feels off, you try to figure out what’s up. So, if your SaaS customer retention has taken an unexpected dip, you need to address the root causes. Are your new features landing like a dad joke at a teenagers'

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From inbox to in-app: creating feature announcements that drive usage

You've just hit send on that feature announcement email. The subject line? More attention-grabbing than a cat video in a room full of dog people. The body copy? Smoother than a Kenny G jazz saxophone solo. And that call-to-actione butto?n is so clickable that it practically reaches

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Listen, learn, launch: mastering the product feedback loop

Creating a product without a feedback loop is like DJing blindfolded. You might drop some beats, but you have no clue if the crowd is grooving or groaning. A truly effective product feedback loop is akin to a DJ's complete setup: * Real-time crowd response visibility * Ability to adjust

Startup Advice

"You can't build in consumer anymore" — These 3 brave startups prove it wrong

People love to make fun of B2B SaaS for being boring, repetitive and niche. But people are building so much B2B software for a good reason: Building consumer tech can feel like going to war:  * You’re competing with giant corporations.  * Cautionary tales like Quibi and Clubhouse are reminders of

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How SaaS Product-led Growth Drives Customer Acquisition

Time to ditch traditional sales and marketing strategies? Here’s how switching to a product-led growth (PLG) approach can transform your SaaS business.

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5 Ways You Can Use AI to Improve Help Desk Management

You’re a help desk agent, dancing on sleepless nights and roller coaster rides. You join before 9 a.m. and stretch after 5 p.m. Throughout the day, you hop on urgent calls, ride through email inboxes, and convenience customers at your lowest. Sometimes, you get the ear-to-ear smiles