Hot How to reduce early churn and improve long-term retention Early churn indicates failures in product onboarding, delivering an "aha" moment and poor time-to-value, and aligning your marketing with actual product performance.
Hot How to turn customer experience insights into better product Micro-surveys combined with traditional methods of customer surveying can improve your customer experience insights.
Hot Conversational AI use cases that are changing business as we know it Conversational AI has the power to transform the way we do business and interact with customers. Here are the most exciting use cases.
Hot Personas are key to good product mapping Building reliable personas is a critical part of effective product mapping. Chat and surveys are critical strategies to create actionable personas.
Hot You need to be implementing product-led customer success now Imagine a world where your product itself is the driving force behind customer success, putting your CS operations on auto-pilot.
Hot How prototype testing takes products from sketch to success Discover how B2B SaaS companies can leverage prototype testing to reduce costs, improve user experience, and launch products that customers love.
Hot A product marketing career means you'll never witness a dull day Curious about product marketing? This article dives deep into the exciting world of PMM. Learn about the essential skills, career paths, and responsibilities you can expect. Perfect for anyone passionate about tech and communication.
A great product leadership strategy requires a lot Discover the key skills and strategies that empower product leaders to build winning teams, drive innovation, and propel businesses toward sustainable growth. Learn how product leadership impacts everything from customer satisfaction to investor confidence.
Hot Product marketing KPIs can save you from flying blind Uncover the power of product marketing KPIs. Learn how to measure success across the customer journey, from brand awareness to user retention to optimize your product marketing efforts and achieve long-term product success.
Hot What is a Wow moment and how can you optimize your product for them? Wow moments are critical for your long-term product retention and user satisfaction. But creating these Wow moments is hard.
Hot What is a PLG motion and how to know if it's the right model for your SaaS product A product-led growth (PLG) motion can be an effective and powerful way to drive growth with reduced sales effort and acquisition costs.
Hot A buy vs. build analysis often points to buying Custom-built doesn’t mean best-in-class. In many cases, buying software from SaaS vendors is going to give you the most value and the best results.
Hot Product marketing team structure All of the essential roles and skillsets for the ideal product marketing team structure.
Hot Why RARRA might be the B2B growth engine you need Discover the RARRA framework, a customer-centric approach that prioritizes retention, activation, referrals, and revenue. Learn how RARRA can transform your B2B marketing strategy by helping prioritize retention over acquisition.
Hot How AI chat helps you tap into customer love Chatbots can be much more than just a support tool. Did you know that they can actually help you discover, track, and analyze moments of customer love?
Hot Engaged for life – how to optimize the B2B user engagement lifecycle Discover why understanding the engagement lifecycle is key, how to tailor tactics for each stage, and select the ideal channels for a winning B2B user engagement strategy.
Hot Are agent assist chatbots actually helpful? While many of us think of customer-facing chatbots like ChatGPT when we think of an “AI chatbot,” another way that these can help your customer support team is through an internal chatbot that can transform the user's query into meaningful resources for the agent to respond with.
Hot How to create great end-to-end customer experience (and where product managers can go wrong) By bringing a holistic and end-to-end customer experience mindset with the stage-based approach we've talked about, you can create delightful moments for users throughout their journey.
Hot 5 steps to excellent customer service – how to keep your customers smiling forever Learn the 5 essential steps to providing excellent customer service, from warm greetings to recommending relevant solutions. Discover how active listening, empathy, and timely follow-up can keep your customers smiling and coming back for more.
Hot Product marketing vs. brand marketing: what’s the difference? Product marketing is all about specificity and sales, while brand marketing is all about broad awareness and “vibes.”
Hot Customer discovery questions all product teams need to ask The best products are those that hit a very specific, very timely nerve for your customers. These customer discovery questions help you identify that nerve.
Hot Customer engagement vs. customer experience: CE is the spark, CX is the fire Confused by the terms "customer engagement" and "customer experience"? This article breaks down the key differences and explains why you need both for a successful B2B business strategy.
Hot Key components of customer experience analytics If you want to create an effective CX strategy, your customer experience analytics will play an important role.
Hot How to build a frictionless customer experience (and how AI is changing things) Points of friction might seem minor. But they’re usually indicative of a broader problem in your product design, and if you let them fester, they will boil over into massive churn and headache.
Hot The most useful customer experience tools for SaaS products Customer experience tools are only as helpful as you make them. You have to maintain a mindset of constant optimization if you want to truly improve your overall CX and drive better retention and growth.
