Hot A product marketing career means you'll never witness a dull day Curious about product marketing? This article dives deep into the exciting world of PMM. Learn about the essential skills, career paths, and responsibilities you can expect. Perfect for anyone passionate about tech and communication.
Hot A great product leadership strategy requires a lot Discover the key skills and strategies that empower product leaders to build winning teams, drive innovation, and propel businesses toward sustainable growth. Learn how product leadership impacts everything from customer satisfaction to investor confidence.
Hot Product marketing KPIs can save you from flying blind Uncover the power of product marketing KPIs. Learn how to measure success across the customer journey, from brand awareness to user retention to optimize your product marketing efforts and achieve long-term product success.
Hot What is a Wow moment and how can you optimize your product for them? Wow moments are critical for your long-term product retention and user satisfaction. But creating these Wow moments is hard.
Hot What is a PLG motion and how to know if it's the right model for your SaaS product A product-led growth (PLG) motion can be an effective and powerful way to drive growth with reduced sales effort and acquisition costs.
Hot A buy vs. build analysis often points to buying Custom-built doesn’t mean best-in-class. In many cases, buying software from SaaS vendors is going to give you the most value and the best results.
Hot Product marketing team structure All of the essential roles and skillsets for the ideal product marketing team structure.
Hot Why RARRA might be the B2B growth engine you need Discover the RARRA framework, a customer-centric approach that prioritizes retention, activation, referrals, and revenue. Learn how RARRA can transform your B2B marketing strategy by helping prioritize retention over acquisition.
Hot How AI chat helps you tap into customer love Chatbots can be much more than just a support tool. Did you know that they can actually help you discover, track, and analyze moments of customer love?
Hot Engaged for life – how to optimize the B2B user engagement lifecycle Discover why understanding the engagement lifecycle is key, how to tailor tactics for each stage, and select the ideal channels for a winning B2B user engagement strategy.
Hot Are agent assist chatbots actually helpful? While many of us think of customer-facing chatbots like ChatGPT when we think of an “AI chatbot,” another way that these can help your customer support team is through an internal chatbot that can transform the user's query into meaningful resources for the agent to respond with.
Hot How to create great end-to-end customer experience (and where product managers can go wrong) By bringing a holistic and end-to-end customer experience mindset with the stage-based approach we've talked about, you can create delightful moments for users throughout their journey.
Hot 5 steps to excellent customer service – how to keep your customers smiling forever Learn the 5 essential steps to providing excellent customer service, from warm greetings to recommending relevant solutions. Discover how active listening, empathy, and timely follow-up can keep your customers smiling and coming back for more.
Hot Product marketing vs. brand marketing: what’s the difference? Product marketing is all about specificity and sales, while brand marketing is all about broad awareness and “vibes.”
Hot Customer discovery questions all product teams need to ask The best products are those that hit a very specific, very timely nerve for your customers. These customer discovery questions help you identify that nerve.
Hot Customer engagement vs. customer experience: CE is the spark, CX is the fire Confused by the terms "customer engagement" and "customer experience"? This article breaks down the key differences and explains why you need both for a successful B2B business strategy.
Hot Key components of customer experience analytics If you want to create an effective CX strategy, your customer experience analytics will play an important role.
Hot How to build a frictionless customer experience (and how AI is changing things) Points of friction might seem minor. But they’re usually indicative of a broader problem in your product design, and if you let them fester, they will boil over into massive churn and headache.
Hot The most useful customer experience tools for SaaS products Customer experience tools are only as helpful as you make them. You have to maintain a mindset of constant optimization if you want to truly improve your overall CX and drive better retention and growth.
Hot Maximizing your product stickiness for referrals and revenue Product stickiness isn’t rocket science. You can improve your app usability and increase customer loyalty with these principles. Learn how to decrease churn.
Hot How to measure customer retention and do something about it Find out how to measure customer retention so that it leads to action. Every SaaS needs to decrease churn rates and improve user retention for growth.
Hot Understanding what your product growth rate means Product growth rate helps you measure the health of your B2B SaaS. So you can create an action plan, you need to know how to measure it. Learn best practices.
Hot User retention is the only way to grow sustainably A company’s ability to grow in the long-term is closely tied to how good they are at keeping the customers they get.
Hot Examples of AI in customer service: 10 SaaS success stories Efficiency, personalization, and speed are critical in support operations. These examples of AI in customer service show you how to do it right.
Hot What's the difference between customer support and customer experience in SaaS? Customer success and customer experience are two related but distinct functions that help deliver an amazing end-user experience. While customer experience is more holistic and concerns the entire journey through the product, customer support focuses more on serving the needs of onboarding and activated users as they actually engage with
