Hugo Pegley

Bay Area native with a love for all things tech, tea, and basketball.

Hot

Comparing a start-up MVP vs. MMP model

Most SaaS founders want to create a generational business, which means having an amazing product and user experience. But the reality is that you can't go from zero to one hundred right away when you're getting started.

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What is a customer service gap in SaaS?

A customer service gap represents the distance between your user's expectations of your product and what was actually delivered to them and the value they derived.

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From usage to upsell – how product & CX can collaborate to maximize revenue from CSQLs

Explore how product and customer experience teams can work together to identify Customer Success Qualified Leads (CSQLs) and craft targeted upsell offers to unlock hidden revenue potential.

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Intent should be the foundation of your user flow

What makes some user flows truly flow and others feel like you’re users are hitting a brick wall? It’s your alignment with user intent.

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Traditional SaaS user segmentation is dead

Combining well defined personas and well-built audiences with user intent data creates better user segmentation.

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Why counter metrics are critical for SaaS businesses

You must set counter metrics to avoid over-optimizing for your north star goals.

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What's the difference between user flow and user journey in SaaS?

Start your journey as a subscriber 👇 Product design for $2000 please. What's difference between user flow and user journey? No, this isn’t Jeopardy (which hasn’t been the same since Trebek passed, by the way.) But it’s a critical question that gets at a distinction that

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Making user experience maps better with intent data

Most SaaS companies use customer experience maps incorrectly. Learn where product people go wrong, and how to improve your maps.

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How customer retention tools beat churn and improve ROI

Customer retention tools help us predict trends, improve our companies, and create a better customer experience. Learn why and how you can implement one.

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How to leverage cohort analysis and actually get results

Cohort analysis helps increase customer retention and adoption. But understanding how to implement it, and knowing which tool to use, makes a difference.

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How to build better PLG growth loops

The best part about a user intent-driven PLG growth loop is that it is repeatable, scalable, and self-educating.

Customer stories

Tame the complex tech talk – how Gherkin user stories show that natural language wins

Explore how Gherkin user stories and behavior-driven development (BDD) can bridge the gap between user demands and exceptional software. Learn how to write user stories, foster collaboration, and deliver features that users love!

Product Management

How to turn a bad product onboarding checklist into a winner

We’ve experienced bad product onboarding checklists. This time, we can create one for better user activation. Create checklists that are enjoyable and personal.

Customer stories

Go beyond retention specialists: cross-team strategies for reducing customer churn

Explore the customer-centric retention mindset to unlock powerful SaaS retention strategies. Learn how to prioritize customer success, analyze key KPIs, and build a culture that keeps users engaged for the long run.

Product Management

Is optional product pricing really the best SaaS strategy?

Optional product pricing gives you scalability, flexibility, and opportunities for revenue growth. Is it all it’s cracked up to be?

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Demystifying revenue growth rate for SaaS companies

As a SaaS company, we don’t have to highlight how important revenue growth is. But knowing what to do with it… that’s another story.

Product Management

Crafting the perfect product spotlight is a precision play

Don’t get caught up in a feature dump when you’re crafting your product spotlight. Instead, employ specificity and focus on impact.

UX Best Practices

From sign-up to “aha!" – the power of self-service onboarding

Discover how a self-service onboarding experience empowers users and fuels product adoption. Learn from leading SaaS companies to design an onboarding flow that helps users discover the platform independently and realize value faster.

Hot

Goodbye popups, hello to better product tour software

Popups are annoying, and they’ve been around for far too long. Learn how better product tour software and UI search create an interactive user experience.

Startup Advice

User Intent Data: How to Leverage It For SaaS

User intent data is super valuable for SaaS companies, but it’s more useful when it’s sourced Non-Intrusively. Learn some methods, and take informed action.

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Your secret weapon for a better SaaS happy path

The start of our happy path is 👇 Everyone wants to be happy. After survival, it’s the most important and desired state of existence. And when we are not happy, we are … unhappy, frustrated, unfulfilled, angry, sad, and everything in between. This isn’t a philosophy lesson, but rather a

Startup Advice

Don't Just Win New Users, Keep Them: How Emotions Drive SaaS User Retention

Join our newsletter so we can retain you Winning customers might feel like a battle for any business. But ensuring those hard-won customers keep using the product beyond their first login is nothing short of a war for SaaS businesses.  A new product always appears shiny and attractive. After the

Startup Advice

The ultimate product launch checklist

The newsletter with more checklists Imagine you’ve poured months, or even years, of work into launching an incredible product. But when you introduce it to the market, it flops. Meanwhile, there’s a mediocre product that people quickly embrace. What’s the critical difference here? The launch launch strategy.

Growth

7 Reasons to Celebrate Customer Churn in Your Product-Led Growth Strategy

Your customer churn rate isn’t something to be afraid of. Instead, it’s a critical metric that will help your business succeed. And sometimes, it’s even a good thing.

Hot

What are Points of Parity? (Practical Guide + Examples)

Points of parity allow a new SaaS company or product to attract customers quickly and position your company's product to thrive regardless of the competition.