Discover product insights and Command AI updates.

How to reject $23 billion: Product & Growth lessons from Wiz

Most startups fail. Some get traction. Few become unicorns. Fewer get acquired. Almost none get billions. Only one said no to $23 billion from Google. That one company is one you probably didn't know until Google's recent offer: Wiz. That's because Wiz isn'

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Supporting customers at every stage: mastering customer maturity metrics

A customer freshly approaching their first day on your product and a long-time user are going to use your product differently, as will their support needs.

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Turn your SaaS detractors into your biggest advocates with smarter support

Detractors are quite dangerous because they can be quite vocal about their dissatisfaction and frustration.

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Mastering the feedback loop – the customer feedback manager's playbook

Read about what a customer feedback manager does for a business, the essential skills they need, and how they go about collecting, analyzing, and acting on customer feedback to increase customer satisfaction.

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Maximize your conversion with reverse trials

If you’re really looking to shoot your conversion rates up, reverse trials are shown to be one of the most effective strategies.

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Boost Conversions Using These Top CRO Metrics for SaaS Companies

Unlock the secret to higher SaaS conversion rates: master CRO metrics for SaaS to enhance your sales funnel and convert more leads.

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Make Your SaaS Landing Pages Convert Now

The power of a landing page is its ability to achieve a single goal well  - just like the best SaaS products maintain a core focus.

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Don't just greet, engage – the art of the perfect welcome screen

Discover how to set up a welcome screen that hooks users from the start. Learn how to balance data collection with design, leverage micro-surveys, and create a seamless onboarding experience for new users.

Startup Advice

When to ignore your users (and when to listen to them)

“Listen to your users” is great advice until it isn’t. Talking to users prevents you from building things nobody wants. But it can also cause you to abandon your product vision and build a bloated, aimless product.  If you put product vision above user feedback, you build the Humane

Product Management

Will OpenAI's $5b burn wipe out startups? (no, and here's why)

Birds fly. Cows eat grass. Startups lose money. While most startups burn a few hundred thousand to a few million a year, OpenAI is reportedly hurtling towards bankruptcy because they’re burning $5 billion a year (of their total of ~$14b in investment).  Your hands might be a bit sweaty

Startup Advice

The $500m GTM platform: How Clay is reviving outbound sales

“Outbound sales is dead!” “Cold emailing is dead!” “Cold calling is dead!” says every sales LinkedInfluencer and first-time tech founder (seriously, I’m not kidding).  The truth is - bad outbound is dead. The constant barrage of irrelevant emails, annoying LinkedIn messages and spam calls stops many key decision-makers from

Startup Advice

How software built Nvidia's $2.97T hardware empire

Ask someone what makes Nvidia worth almost $3 trillion, they’ll tell you it’s because they manufacture GPUs for use in AI, aka hardware. But if it was about making chips, why do fellow chipmakers stocks look like this: While Nvidia’s looks like this:  Over the past 5

Startup Advice

Founders: Stop obsessing over deep work

I feel inadequate when I see many founders’ schedules. Their calendar has 2 blocks, mine looks like a game of Tetris. They have 4 hours of daily deep work, while I spend days responding to Slack pings. I sometimes feel guilty because the “sage advice” around deep work never stuck:

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Use public product roadmaps to turn users into product co-pilots

Learn how public product roadmaps transform B2B users from passive observers into active co-pilots who shape the future of your product.

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Mastering a product-led GTM

When you really think about it, product-led GTM is a win/win.

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Building a better feedback management system for SaaS

With the right feedback management system in place, you can feel confident in your team's ability to continue to build features and products that people want and enjoy using.

Startup Advice

How Amplitude went from mobile app to product analytics unicorn

Amplitude’s exemplary success story of going from Y Combinator (W12) to going public (2021) makes it hard to believe it started as a feature in a failed mobile app.

Startup Advice

$10m ARR in 2.5 years - How Beehiiv wins with an email tool in 2024

“We’re going for billions here. Fifty mil is not what we’re looking at.” With a $50 million offer on the table 18 months after starting the company, most founders would start calling the Lamborghini dealership. Not Beehiiv’s Tyler Denk.

Product Management

Nonresponse bias examples (and how to crush it with better surveys)

Concise and targeted surveys mixed with higher user intent knowledge can help you reduce nonresponse bias and drive better survey results.

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Implement add-ons without sacrificing your brand customer experience

When implemented right, add-ons are an incredible opportunity to enhance your user’s productivity and deliver more value in your product.

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How product growth managers drive user acquisition and retention

Discover how a product growth manager helps B2B products succeed and their framework for user acquisition, engagement, and retention. Also, learn how product growth management role compares with product manager and product marketing roles.

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How to crush that next product marketing interview

Want to land your dream product marketing manager (PMM) job? This article equips you with the interview know-how to answer common PMM questions, from core concepts to advanced topics. Learn how to showcase your critical thinking skills, craft compelling messaging, and navigate complex situations.

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Bots with benefits – how NLU voice is revolutionizing SaaS

Explore how NLU voice technology is transforming customer experiences, driving user engagement and retention and boosting the sales and marketing game for B2B companies. Discover how to leverage chatbots enabled with NLU voice for driving success for your SaaS products.

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Your customer retention model should start earlier than you think

To manage churn in a truly savvy fashion, you’ve got to start playing offense earlier. Here are the early indicators of churn to look out for.

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Role-Based Onboarding: Tailoring Experiences for Diverse User Groups

Over the years, many businesses need to pay more attention to the significance of the user onboarding process. Do you want your customers to tap your service repeatedly? That would be a definite yes. For example, you own a subscription-based software business. Of course, you want your customers to continuously