Discover product insights and Command AI updates.

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Product marketing vs. brand marketing: what’s the difference?

Product marketing is all about specificity and sales, while brand marketing is all about broad awareness and “vibes.”

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Customer discovery questions all product teams need to ask

The best products are those that hit a very specific, very timely nerve for your customers. These customer discovery questions help you identify that nerve.

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Customer engagement vs. customer experience: CE is the spark, CX is the fire

Confused by the terms "customer engagement" and "customer experience"? This article breaks down the key differences and explains why you need both for a successful B2B business strategy.

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Key components of customer experience analytics

If you want to create an effective CX strategy, your customer experience analytics will play an important role.

Case Studies

The new default for devs: How PostHog beats billion-dollar incumbents

We'll Post(hog) you the best insights Don't miss more of these insights “I’m writing about how PostHog does the opposite of all the startup advice out there”, I told my software engineer friend, “Really? I love PostHog!”, he replied “With other companies you never

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How to build a frictionless customer experience (and how AI is changing things)

Points of friction might seem minor. But they’re usually indicative of a broader problem in your product design, and if you let them fester, they will boil over into massive churn and headache.

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The most useful customer experience tools for SaaS products

Customer experience tools are only as helpful as you make them. You have to maintain a mindset of constant optimization if you want to truly improve your overall CX and drive better retention and growth.

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Maximizing your product stickiness for referrals and revenue

Product stickiness isn’t rocket science. You can improve your app usability and increase customer loyalty with these principles. Learn how to decrease churn.

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How to measure customer retention and do something about it

Find out how to measure customer retention so that it leads to action. Every SaaS needs to decrease churn rates and improve user retention for growth.

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Understanding what your product growth rate means

Product growth rate helps you measure the health of your B2B SaaS. So you can create an action plan, you need to know how to measure it. Learn best practices.

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User retention is the only way to grow sustainably

A company’s ability to grow in the long-term is closely tied to how good they are at keeping the customers they get.

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Examples of AI in customer service: 10 SaaS success stories

Efficiency, personalization, and speed are critical in support operations. These examples of AI in customer service show you how to do it right.

Startup Advice

Stanford, SF, FAANG job - The only way to get into YC?

For a long time, Y Combinator was known as a place that sniffs out the oddball hackers nobody else would fund, but would build billion-dollar companies later.

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What's the difference between customer support and customer experience in SaaS?

Customer success and customer experience are two related but distinct functions that help deliver an amazing end-user experience. While customer experience is more holistic and concerns the entire journey through the product, customer support focuses more on serving the needs of onboarding and activated users as they actually engage with

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Conversational AI vs. chatbots for SaaS

There's a huge difference between the chatbots of yore and today's conversational AI tools. It's important to understand the differences between these products, and determine which is best suited for your user's needs.

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The right metrics to include in your customer engagement analytics strategy

A product with no engagement is hardly a product at all. Customer engagement analytics helps you strategically craft products that get people coming back for more.

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Moving beyond Pendo – explore these 5 alternatives to boost product adoption

Searching for Pendo alternatives? Explore how CommandBar, UserPilot, Appcues, Whatfix, and Userlane can serve as viable alternatives to help you create exceptional user experiences and drive product success.

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Designing a customer experience roadmap that makes users rave about you

Learn about what a customer experience roadmap can do for your business and your customers and how you can go about creating and executing one.

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Which user retention metrics seal the cracks

When you leverage the right user retention metrics, you can make sure to stay on top of any users you’re losing and prevent future users from leaving.

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Increasing user engagement the right way from the ground up

Increasing user engagement doesn’t have to be complex. And you don’t have to force it on users. Find out how to create a remarkable app experience people love.

From data to dollars – the power of growth analytics

Discover how growth analytics transforms data into insights that fuel business growth. Learn about key growth metrics across user acquisition, engagement and retention.

Do we still need humans in support? Klarna’s AI chat is the future

The latest on AI support. Don't get left behind on AI support It’s rare that a software company’s product decisions make the mainstream news. It’s even rare when those product decisions barely affect the user’s core experience. Yet that’s what happened when Klarna

Artificial Intelligence

Why real-time agent assistance is powerful for SaaS (and one even more powerful strategy)

You should deploy both a real-time agent assistant AND a front-end user Copilot which can deflect tickets from being created in the first place.

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What are DAU, WAU, and MAU? Do they matter for B2B SaaS?

We all know measuring your users' activity and engagement with your software product is very important. One of the main ways folks measure user engagement is through daily, weekly, and monthly active user statistics. These all measure the number of active users for a specific time period and give

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Time to hit the ground running? Call a customer experience specialist

A customer experience specialist is on the frontlines of your CX strategy, helping to translate your shiny strategy into real action.