Improve *our* conversion rate 👇 Improve *our* conversion rate 👇 In theory, product-led growth attracts customers without a sales team. Like a well-oiled machine, it entices free users with a free trial and then seduces them into a paid plan. In practice, product-led growth often attracts tire kickers without intent to buy.

Using deadend data to discover search intent and refine your product by understanding what users are trying to do.