Growth - Discover product insights and Command AI updates.

Discover product insights and Command AI updates.

Sign in Subscribe

Growth

A collection of 10 posts

4 unhinged founders that accidentally built brands (and what you can learn from them)

4 unhinged founders that accidentally built brands (and what you can learn from them)

If you think you can build a great founder brand by sharing generic "value" on social media, you probably just got back from doing the Harlem Shake and have your ringtone set to Gangnam style. But if you take the time machine forward to 2024, you'll

How top B2B companies got their first 100 customers

How top B2B companies got their first 100 customers

Getting your first 100 customers is one of the hardest challenges — it’s that zero-to-one phase where companies either make or break. This is especially true for B2B SaaS products where the bar for a good product is high, sales cycles are long, and product adoption can take a long

How our sales team achieved 35% QoQ revenue growth (+everything we use to sell)

How our sales team achieved 35% QoQ revenue growth (+everything we use to sell)

This is where we sell you our newsletter Sold on reading more stuff like this? Going sales-led increased our deal size by 34% and conversion by 17%. in this article, you’ll find out how we did it. I chatted with our GTM leader Joe Skupinsky about how we approach

How Perplexity could defeat Google (if it doesn't fumble)

How Perplexity could defeat Google (if it doesn't fumble)

For the past years, Google has looked like a billionaire who’s accomplished their lifelong pursuit of wealth, but now wonders “What's next?” Google’s mission statement to “organize the world’s information and make it universally accessible and useful” has been accomplished to the point that people

Airchat: Why Naval Ravikant is building yet another social network

Airchat: Why Naval Ravikant is building yet another social network

A newsletter as fun as Airchat 👇 A newsletter as fun as Airchat 👇 Two veteran bank robbers got away with it all. They lost contact when they left their lives of crime and laid low for 15 years. Now they meet again in a seedy bar. After catching up on their

Maybe you don't need PLG after all. These start-ups are completely sales-led.

Maybe you don't need PLG after all. These start-ups are completely sales-led.

More PLG equivocation 👇 More PLG equivocation 👇 If I had written this story last year, I would have gotten burned at the stake for my hot take. But I missed the mark on being a contrarian, seeing as today, that take is getting colder as more people agree. Removing our free

Attack on Excel: 3 startups coming for the spreadsheet throne

Attack on Excel: 3 startups coming for the spreadsheet throne

We write our newsletter in Excel 👇 We write our newsletter in Excel 👇 I have a frustrating childhood memory of playing Pokemon Red on my flea market GameBoy Advance at 5am. Right after you start the game, there’s the Viridian Forest. I encountered lots of cool bug type Pokemon—and

7 Reasons to Celebrate Customer Churn in Your Product-Led Growth Strategy

7 Reasons to Celebrate Customer Churn in Your Product-Led Growth Strategy

Your customer churn rate isn’t something to be afraid of. Instead, it’s a critical metric that will help your business succeed. And sometimes, it’s even a good thing.

Product Lessons from Linear: Controlling a narrative

Product Lessons from Linear: Controlling a narrative

Where we glaze other great products 👇 Where we glaze other great products 👇 We recently published our Command AI manifesto. It’s an article that won’t rank on Google and isn’t technically “product marketing”. Publishing it might feel self-indulgent. But we believe it’ll become one of our most

How to get users to try your new AI feature

How to get users to try your new AI feature

How we get users to try our newsletter 👇 How we get users to try our newsletter 👇 The feature is in prod, the newsletter queued up. Social posts are scheduled. An engineer on standby for last minute fixes, someone from growth to respond to comments. It's a feature launch,