UX Best Practices

A collection of 41 posts

Case Studies

Loom's $975M onboarding secrets revealed

Want more PLG breakdowns like this? Look smart in your next meeting Tens of millions of users, a brand so strong it became a generic term and a $975 million exit to Atlassian… that’s Loom. You know the product: Record your screen, talk over it, send it to your

UX Best Practices

Crypto UX is pretty good, actually (or at least could be)

For more niche UX takes 👇 For more niche UX takes 👇 Confession: I was the “crypto bro” to friends and family. I remember a walk in the winter of 2021 where I unironically told my friend a decentralized protocol with “maybe 25 people” could replace Spotify & music labels so artists

UX Best Practices

In-app "help" wasn't always this annoying (it was worse)

For more user assistance archaeology For more user assistance archaeology Imagine you run into an issue with a SaaS product. With a sigh, you poke around to make it work, swatting away the product tours and hints coming to “help” you. If that fails, you scour the docs for an

UX Best Practices

From sign-up to “aha!" – the power of self-service onboarding

Discover how a self-service onboarding experience empowers users and fuels product adoption. Learn from leading SaaS companies to design an onboarding flow that helps users discover the platform independently and realize value faster.

Startup Advice

Attack on Excel: 3 startups coming for the spreadsheet throne

We write our newsletter in Excel 👇 We write our newsletter in Excel 👇 I have a frustrating childhood memory of playing Pokemon Red on my flea market GameBoy Advance at 5am. Right after you start the game, there’s the Viridian Forest. I encountered lots of cool bug type Pokemon—and

Startup Advice

In-app notifications that aren't annoying or useless

Promise to only notify you once per week Promise to only notify you once per week Let's say it loudly for the people in the back: no more annoying popups! Your browser does not support the video tag. Don’t scare your users! Guide them. In-app notifications shouldn&

Product Management

Arc: Lessons from a product that shouldn’t work

Follow our arc(h) 👇 Follow our arc(h) 👇 My friend chuckled when I showed him Arc. He’s a machine learning engineer, a technical purist who only finds products impressive if they’re breaking new technical ground. Looking at Arc, he scowled, “A new web browser, huh? Because that’s

Startup Advice

What is survey fatigue and how to avoid it

Discover key tactics to avoid survey fatigue in SaaS, ensuring higher response rates and quality feedback from your in-app surveys.

Product Management

What is a rage click?

Learn what rage clicks are, why they happen, and how to effectively address them to improve your app's user experience.

Product Management

Time to Value (TTV) is impossible to measure, but you should still try

Discover the critical role of Time to Value (TTV) in driving SaaS success, reducing churn, and improving product adoption, despite its measurement challenges.

Product Management

Customer effort score — a surprisingly non-useless metric for measuring user friction

Customer effort score is a helpful metric to assess how easy or difficult a task within your software is. But teams often fall short on how they leverage this data to improve user experiences. Learn how to design the perfect customer effort score survey.

CommandBar Tips

How to create product surveys users don’t hate

Just a newsletter, no survey Just a newsletter, no survey One of my favorite memories are seemingly infinite afternoons with my Dad, sifting through seemingly infinite bins of LEGO bricks, hunting down an elusive piece we knew was somewhere. We had all of my Dad’s LEGOs, all of mine

UX Best Practices

How to create product tours users don't skip

More best practices await 👇 More best practices await 👇 Imagine you’re excited about visiting a friend’s house for the first time. You arrive, ring the doorbell and enter. “Welcome” he says, “Let me show you around”. He walks you into the living room, shows off the view from the

Product Management

UX writing best practices for product teams (incl. examples)

More writing about UX writing 👇 More writing about UX writing 👇 This has probably happened to you: You're doing something in an app, click a button, wait for the action it triggers to get done and... it does something you didn't expect and didn't want

Product Management

The 80 year-old framework that helps you build cutting-edge AI products

You’ve heard enough podcasts where the guest exhorts companies to not be left behind by AI. Perhaps expedited by a directive from leadership, you’ve decided to build with AI. Maybe you’re launching a new feature, maybe a brand-new product. But building product in the age of AI

Product Management

Use these two weird tricks to unlock higher-quality user experience analytics data (and annoy users less)

Unlock enhanced user experience analytics with finely targeted in-app messages and proactive engagement and learn about qualitative vs quantitative metrics.

Product Management

What is product adoption? How to understand, measure, and increase your product adoption rate

Unlock the potential of your B2B SaaS with insights on Product Adoption, strategies, tools, and metrics to boost user engagement and growth.

UX Best Practices

The ultimate guide to user onboarding: What is user onboarding and how do we perfect it?

All the things you need to know to create a solid user onboarding experience - with resources to deep-dive and learn more.

UX Best Practices

A guide to in-app guides

The best form factors and tips to help onboard your users without annoying them.

UX Best Practices

Using in-app messaging to improve user onboarding

The difference between good and bad in-app messaging is staggering. Redesigning your in-app messaging strategy can yield a 10x improvement in retention. Here's how.

UX Best Practices

From onboarding to grave: a product adoption process that makes users stick around

A framework for understanding how people become customers of products.

UX Best Practices

10 examples of actually useful user onboarding experiences

What makes for a good onboarding experience? We step through 10 examples of companies with stellar user onboarding.

UX Best Practices

How to create non-annoying user onboarding checklists

We surveyed our customers to identify what works and what doesn't when it comes to onboarding checklists. Here's how to make a remarkable checklist.

UX Best Practices

11 Non-obvious user onboarding stats in 2024

We surveyed software decision-makers about onboarding. Here are 11 must-know user onboarding stats we learned from their responses.

UX Best Practices

In-app guidance and how it can help customer adoption

Tips and best practices to boost customer adoption and feature discovery with in-app guides.